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This privacy policy describes the personal data collected or generated (processed) when you use Allectra's website. It also describes how your personal information is used, shared and protected, the different choices you have regarding your personal information and how you can contact us.


What personal information do we collect and when?

We ask you to provide certain personal information in order to deliver the products or services you desire. For example, when you make a purchase, contact our customer service, request contact with us, participate in our events or competitions or use our website.

This personal information includes your:

  • Contact information including name, e-mail, telephone number and recipient and billing address.
  • Login and account information, including electronic signature, password and unique user ID. (Possibly for the future)
  • Personal information including gender, hometown, date of birth and purchase history.
  • Payment or credit card information.
  • Pictures, photos and videos.
  • Personal preferences including your wish list as well as marketing and cookie preferences.

When you interact with our website, certain data is automatically collected from your device or browser. More information about these methods is included in the section "Cookies and Pixel tags" in this privacy policy as below. This personal information includes:

  • Device ID, call activity, network access, storage information and battery information.
  • Cookies, IP addresses, web addresses, data that identifies your browser and version, and web beacons and tags that are available on your devices.


Why and how do we use your personal information?

To provide the features of the website and services you request

When you use our website, we use your personal information to provide the requested product or service. For example, if you make a purchase on Allectra.se or participate in an event or campaign, we use the contact information you have provided us with to communicate with you about purchases, events or marketing. If you contact our customer service, we use your personal information (eg delivery or payment information) or information about the product you have purchased, to help you solve a problem or issue.

In several cases where you use functions on our website, you may need to provide Allectra with additional information or consent to use these special functions. For example, if you make a complaint about a damaged item.

To communicate information about our products, services, events and for other marketing purposes

When you agree, we will send out marketing and news regarding Allectra's products, services, events and other promotions. You can choose to withdraw your consent whenever you want.

If you are an existing customer of Allectra (for example, if you have placed orders with us), we may use the contact information you have provided to market similar Allectra products or services if permitted by applicable law (provided you have not opted out). Otherwise, we ask for your consent to send you marketing information. We may use information that you provide to us as well as information from other Allectras products or services - for example your use of the website and your visits to or purchases in Allectras stores, your participation in Allectras events and competitions by adapting communication about products and services that may be of interest to you.

To operate, improve and maintain our business, products and services

We use the personal information you provide us to conduct our business. For example, when you make a purchase, we use this information in our accounting, auditing and other internal functions. We may use personal information about how you use our products and services to improve the user experience and help us diagnose problems with technology and service and administer our website.

To protect our or others' rights, property or safety

We may also use personal information about how you use our website to prevent or detect fraud, abuse, illegal use and violations of our terms of use, as well as to comply with court decisions, government injunctions or applicable law.

For general analysis purposes

We use information about how our visitors use our website and services to understand customer behavior or preferences. For example, we may use information about how visitors to Allectra search for and find products to better understand the best ways to organize and present product offerings in our stores.

Other purposes

We may also use your personal information in other ways and then notify this at the relevant time and obtain consent where necessary.

Legal basis

When processing your personal data, we rely on a certain legal basis, depending on how you interact with our website.

When you buy products from our website and / or our stores, we need your personal information to fulfill our assignment to you. For example, we need your payment and contact information to be able to handle and deliver your order.

We also support our treatment on other legal grounds, such as our legitimate interests as a trader, to fulfill a legal obligation or to protect your fundamental interests.


Making your personal information available / sharing

Allectra shares your personal information with:

Third party providers that process personal data on behalf of Allectra, for example to process credit cards and payments, shipping and deliveries, manage and provide data services, distribute e-mail, analysis, handle brand and product advertising and administer certain services and functions. When we use third-party providers, we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.

Other third parties to the extent necessary to: (i) comply with a request for authority, court order or applicable law, (ii) prevent the illegal use of our website or violations of our website and the terms of use and for our policy, (iii) defend ourselves against third party claims and (iv) assist in the fight against fraud or investigation (eg counterfeiting and piracy).

With third parties in cases where you have given consent.

We may also transfer personal information we hold about you if we sell or transfer all or part of our business or assets (including in the event of reorganization, spin-off of companies, dissolution or liquidation).


Protection and processing of your personal data

Encryption and security

We use a range of technical and organizational security measures, including encryption and authentication tools, to maintain the security of your personal information.

Storage of your personal data

We retain your personal information for as long as necessary to fulfill the purposes set out in this Privacy Policy (unless a longer storage period is required by applicable law). For personal data related to product purchases, we retain these to comply with the legal obligations we have (such as conditions set out in tax and purchase laws and for warranty purposes).


Your rights regarding your personal data

You have the right to request:

  • Access to your personal information
  • An electronic copy of your personal data (data portability)
  • Correction of your personal information if it is incomplete or incorrect
  • Deletion or restriction of your personal data in certain circumstances in accordance with applicable law. These rights are not absolute. If we have received your consent to the processing of your personal data, you have the right to revoke your consent at any time.

If you would like a copy of your personal information or invoke any of your other rights, please contact us using the contact information available in the "Questions and Feedback" section below.


Cookies and Pixel tags

Allectra collects and records information, which may contain personal information from your browser when you use our website. We use a variety of methods, such as cookies and pixel tags, to collect this information, which may include your:

  • IP-adress
  • Unique cookie identifier, cookie information and information about whether the device has software for accessing certain functions
  • Unique identification device and device type
  • Domain, browser type and language
  • Operating system and system settings
  • Country and time zone
  • Previously visited websites
  • Information about your interaction with our website, such as choices, purchases and specified settings
  • Access times and referring URLs

Third parties may also collect information via the websites via cookies, third-party plug-ins and widgets. These third parties collect data directly from your browser and the processing of this information is covered by their own privacy policy.

We use cookies and pixel tags to track our customers 'use of websites and to understand our customers' preferences (such as country and language choice). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate (aggregate) data on website traffic and website interaction, to identify trends and obtain statistics so that we can improve our website. There are generally three categories of cookies used on our website:

  • Functional: These cookies are required for basic website functionality and are therefore always activated. These include cookies that allow you to remember when you explore our website within a single session or, if you request it, from session to session. They help to make the shopping cart and check-out process possible and help with security issues and compliance.
  • Performance: With these cookies we can improve the functionality of our website by tracking usage. In some cases, these cookies improve how quickly we can process your request and let us remember the settings you have chosen. Denying these cookies can lead to poorly tailored recommendations and slow performance.
  • Social media and advertising: Social media cookies offer the opportunity to connect you to your social networks and share content from our website via social media. Advertising cookies (by third parties) collect information that helps you tailor advertising to your interests, both within and outside our website. In some cases, these cookies involve the processing of your personal data. Denying these cookies can lead to advertising that is not as relevant to you or that you can not link effectively with Facebook, Twitter or other social networks and / or not allow you to share content on social media.

You can always change your preference by visiting "About Cookies" at the bottom of every page on our website.

For a detailed and up-to-date summary of every third party who accesses your browser (via Allectra's websites or otherwise), we recommend that you install a browser plugin built for this purpose. You can also choose to have your computer warn you every time a cookie is sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device you use. Every browser is different, so look at your browser's help menu to learn the correct way to change your cookies. If you turn off cookies, you may not have access to many functions that make our website more efficient and some of our services do not work properly.


Use of Allectra's website with third party products and services

Our website allows you to interact with a variety of other digital products and services. For example, our website may be integrated with third party activity tracking devices, social networks and other digital services.

Our website may link to other (third party) websites and apps for your convenience or information. Linked sites and apps have their own privacy policies or policies, which we encourage you to review. In cases where linked websites or apps are not owned or controlled by us, we are not responsible for the content, use of these websites or apps or how they handle the privacy protection.


Changes to our privacy policy

Applicable law and our practice change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way we process your personal data, we will give you prior notice, or if it is legally necessary, request your consent before such changes are made. We encourage you to carefully read our privacy policy and stay informed about our procedures. This privacy policy was last amended on June 23, 2022.


Questions and feedback

We welcome questions, comments and comments on our privacy policy and privacy practices.

If you want to provide feedback or if you have questions or comments or want to exercise your rights related to your personal information, contact customer service at support@allectra.se

If you contact us with a complaint about privacy protection, this will be dealt with with the aim of solving the problem in an efficient and correct manner.

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